India's premier cinema exhibition company offers a broad spectrum of films in modern theaters across the nation. They cater to diverse film tastes. Pioneering innovations like 4DX and IMAX, have redefined cinematic entertainment in India, making it a top choice for movie enthusiasts nationwide. As our client continued to set the industry benchmarks, they identified the need to enhance their digital presence in order to provide their customers with a more seamless movie-going experience. They aimed to revamp and modernize their booking platform for better accessibility and transform the existing application into a Progressive Web Application (PWA) for better user experience.
As the cinema exhibition company continuously led the industry, they identified the necessity of elevating their digital footprint to provide an even more seamless and impressive movie-going experience for their customers. This project brought forth a series of challenges which were as follows:
Modernizing the existing booking website and transforming the existing application into a Progressive Web Application (PWA) was significantly complex as it required many changes and efficient strategy and planning while ensuring accessibility and user-friendliness.
The cinema exhibition company is required to manage the coupon codes efficiently along with the integration of food and beverage options in the platform. Moreover, they wanted to introduce real-time seat blocking during the payments, all these changes altogether posed a challenge in terms of integration and system complexity.
Integration of diverse payment options securely and ensuring the status of booking through various channels, seamlessly incorporating loyalty programs into the checkout process, all these tasks posed a multifaceted challenge for our team. These requirements involved secure transactions and loyalty program integration in order to improve customer experience, satisfaction, and loyalty.
In response to the cinema exhibition company's quest for a comprehensive solution to enhance their online ticket booking platform and create an impressive cinematic experience, our team devised a multifaceted strategy. This strategy incorporated cutting-edge technological advancements and user-centric features, which together, elevated their booking platform to new heights. Below, we present a detailed account of the solutions we offered to revitalize their online show booking experience.
We revamped the platform by building an advanced React-based website and transforming it into a PWA. This step increased accessibility, making it convenient for customers to book tickets online and access the information of their show booking.
We enhanced the show and seat management capabilities of the platform enabling real-time seat blocking while the customer processes the payment online, This optimization streamlined the ticket-booking experience and helped to avoid any technical glitch on the platform.
We also integrated the food and beverage options selection making it easier for customers to pre-order the refreshments while booking tickets.
Our effective coupon code management system has made it simple for clients to take advantage of sales and discounts.
To ensure the show bookings are confirmed effectively, we implemented a powerful and feature-fledged system that sends confirmations through applications, SMS, and emails, offering customers multiple channels for verification.
We integrated 16 secure payment gateways providing the company’s customers a vast range of options for payment for their convenience.
We seamlessly integrated a loyalty rewards program into the checkout process, enhancing customer loyalty and engagement.
